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Frankie magazine

I have been semi craving this Australian magazine for quite a while. Unfortunately it was just too darn pricey to subscribe to if you are European. But luckily I found out recently that there is also a digital subscription available, so now I am in possession of my first issue.

My first impression is that this is a pretty good magazine. I suspect that it might have taken some inspiration from Bust magazine, lots of first person stories, crafty ideas, short interviews with “indie” bands etc, but you could have worse influences than Bust in my opinion. Plus Frankie is better looking, more modern and sleek. And more fashion. And for someone who is totally oblivious to the Australian cultural landscape, let’s just say that current Aussie culture has a hard time reaching Scandinavia, it is still very much Neighbours, Prisoner (yes, it was a major cult classic) and Kylie in our mind. So it was excellent to read about exciting people that I have never heard of before. Though funnily, a famous Swedish blogger from my city has her home featured in the current issue and so is Swedish rising star Lykke Li. 
My only quibble is that Frankie seems a bit hesitant to go deeper, I would love to see a few longer, more in-depth articles, to mix the snippets up a bit. Plus I sometimes have a hard time identifying with the urban hipster angle, even though I by some accounts could be one. But apart from that I am pleased with my purchase. And it is rather gender free in it is tone, this is a magazine that features boys and girls in a pretty equal manner, which is another thing I really like about Frankie. 
Other magazines I have reviewed

The Gentlewoman
Mixtape magazine
Worn magazine

Edit: I searched and searched to find the commenter who suggested Frankie to me. And I finally found it., Thanks to EmilyKate for suggeting Frankie! Maybe others have too, but my memory is a bit dim, thank you anyhow!

5 Comments

  • Minnietheminks
    April 7, 2011 at 11:46 pm

    I get Frankie and I like the snippets angle, short articles are good for me, I don't tend to read long articles. I am a visual person so really the only thing I really read at length is a novel. Have you read "Selvage" I subcribe and I always find it very interesting. Great blog.

    Reply
  • Johanna
    April 8, 2011 at 6:39 am

    Minne: I know I'm probably in the minority when it comes to preferring more words in magazines :). I have flicked through Selvage many many times at the magazine store, it is next to the pattern magazines, and what a beautiful magazine it is, but I have never bought it as it is really pricey here. But now I am tempted!

    Reply
  • Jane
    April 8, 2011 at 9:18 pm

    Okay, I think I am going to buy Frankie now! It was recommended to me by a Sydney friend and now I'm hearing good things from across the world… time for me to take advantage of what's produced in my own country. Funny to hear of Neighbours, Prisoner and Kylie as your impressions of us, teehee.

    Reply
  • Johanna
    April 8, 2011 at 9:40 pm

    Jane, hehe, just telling it how it is, though I am deeply embarrassed about it… There were quite a lot of Aussie things (music, movies etc) coming here in the 80's and early 90's, but then it kinda trickled down to very little

    Reply
  • Gail
    April 12, 2011 at 9:58 am

    I glad to hear that someone appreciates Australian creativity. Don't bother with rubbish like Neighbours (an embarrassing mess). Look out for Rake (brilliant series about a dissipated but charming lawyer) and Laid (a very funny piece about a young woman whose former lovers are dying without explanation) You should be able to purchase from the ABC shop online.

    Reply

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