June Sewing Bits

June 26, 2019 19 Comments

June Sewing Bits

June 26, 2019 19 Comments

June has been a very intense month for me, especially since I’m in a transitional phase in my life and, like most people, I don’t handle stress well. But I try to view it as growing pains, which bring me to the first news I have to share with you…

I’m taking a little break from my day job to focus on sewing

Yes, it feels surreal to even write this, but yes, starting in September, I’m going on a six-month hiatus from my full-time day job in order to focus on the sewing biz and to regain my sanity. This comes with a huge chunk of financial stress, and hence why I have no illusions on ever being able to run my sewing business full-time.

But I think I can manage it for six months, and if it doesn’t work out, I have the option of returning to my day job even earlier than six months.

I have lots of plans, but the two mains one are: writing my jeans sewing book and releasing my first garment sewing pattern. I will also hold some sewing classes (more about those will come in a separate post) and the rest of the time will be devoted to streamlining all aspects my business to make it more efficient, focused and hopefully also more profitable.

Saturday sewing binge

I fell ill just when I was about to enjoy the long midsummer weekend, and ended up spending two days and nights on the living room sofa, which was a real bummer. On Saturday afternoon I began to feel a bit better, and as a sort of therapy for myself, I ended up binge sewing two garments that evening.

Probably not a great idea, since I was still under the weather, but at least it distracted me from my misery. Sewing can truly be such a blessing when feeling the blues. I made a pair of track pants for my daughter and a pair of leggings for myself.

I’m getting a brand glow-up

For the last few months, I’ve been working with a designer to create a proper visual branding. She is amazing, and the switch from DIY:ing everything vs working with a pro, has been such an uplifting experience.

I’ve held off this process for a long time because A: it costs money and B: I can kinda do it myself up to a level that is at least acceptable since my professional background is in communications. But my branding was not consistent, nor was it great, and that felt like a burden every time I was about to do something visual.

Hopefully, I will be able to start implementing it soon so that you can see what it will look like, which I think will really elevate what I do and make me more proud of my brand!

Johanna Lundström

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19 Comments

  • Nancy June 26, 2019 at 6:46 pm

    Best wishes for your new venture – hope all works out well for you!

    • Johanna June 26, 2019 at 10:08 pm

      Thank you for your well wishes, and I will share more about this journey for sure!

  • Susi June 26, 2019 at 9:54 pm

    YeH and day by day is the best

  • Andrew Olinek June 26, 2019 at 11:22 pm

    You are a fantastic person, with talent and great personality, I sure you will be a big success.

    • Johanna June 27, 2019 at 8:42 am

      Thank you so much Andrew, that means a tonne to hear!

  • Leslie Hanes June 27, 2019 at 3:05 am

    You have friends and admirers all over the world. Not everyone can claim that! Good luck Johanna! You amaze me pretty regularly. #strongwomen I’m happy to share everything you do on my social media.

    • Johanna June 27, 2019 at 9:02 am

      Thank Leslie for your incredibly kind words! And I’m very impressed with what you do too, running a business is no small task, just the logistics of impresses me to no end!

  • Gail June 27, 2019 at 3:34 am

    Wonderful for you. Best wishes for your future success.

  • Eileen McCallum June 27, 2019 at 3:36 am

    I hope you have great success with your new direction, you have a wealth of knowledge to share and have very effective communication skills without being aloof, which in a difficult balance to achieve. I bet you are counting the days until September. Good luck

    • Johanna June 27, 2019 at 9:08 am

      Wow, thank you so much Ellen, I’m standing a little prouder reading your comment! And yes I am indeed counting the days, as I’m in this limbo currently, planning for the future, but not being able to fully execute on it yet

  • Carina June 27, 2019 at 6:30 am

    Exciting news! Best wishes for your future plans, looking forward to your jeans sewing book.

    • Johanna June 27, 2019 at 9:08 am

      Thank you so much Carina!

  • Uta June 27, 2019 at 9:11 am

    Johanna, I’m rooting for you! You’re so generous with your sewing knowledge, and I think you’ve built a great base to grow your business on. Good luck!

  • Kathleen June 27, 2019 at 2:00 pm

    You are an Inspiration – you have really helped – love your books

  • Alex June 27, 2019 at 6:03 pm

    Loads of luck with everything! Hope it goes as well as you would wish for!! X

  • Cecilia Nilsson July 7, 2019 at 8:13 pm

    Vad modigt av dig, önskar dig allt väl, vad kul om du skulle kunna göra detta på heltid, jag kommer definitivt att köpa också jeans-boken, det nya numret av KnipMode (augusti) har en jeans-special, och innehåller bland de många tied-died blusarna ochså ett mönster för jeans…. kanske också jag kan bli modig och prova på :-), tyget har jag sedan länge…

    • Johanna Lundström July 9, 2019 at 7:42 pm

      Tack, jag har knappt fattat det själv, att jag vågade ta ett sådant beslut. Men det är nu eller aldrig, tänker jag. Plus att det har varit så kämpigt sista tiden, att alternativet hade varit att dra ner på mina sygrejer rejält, för att orka med allt, och det kändes så sorgligt. Vad kul med Knip Mode, tror inte det numret har kommit till Sverige ännu. Och tusen tack för dina uppmuntrade ord!

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