Newsletter: Coverstitch tips from the experts and book update

January 15, 2019 13 Comments

Newsletter: Coverstitch tips from the experts and book update

January 15, 2019 13 Comments

Today I sent out the January edition of my newsletter The Last Stitch Dispatch. It has a little sneak peek from my upcoming book Master The Coverstitch Machine: The complete coverstitch sewing guide, namely four coverstitch experts who share their best coverstitching tips. So if you haven’t already, sign up for my newsletter!



Coverstitch book update

The book will be out in March and hopefully, very soon, I can share more specific details. I’m stoked to hear so many express an interest in the book, and I’ve gotten tons of questions about availability and such. Not everything is 100% settled yet, but here are the answers to some common questions. And again thank you for the fantastic encouragement I’ve gotten from you <3

When will the book be out?

In mid-March. Once I get all the necessary details down, I will announce the exact date. The book is pretty much done apart from the final proof-reading rounds and formatting stuff, so I know I will be able to get it out in March. BTW, if you subscribe to my newsletter you will get the announcement that way!

Where will the book be sold?

The ebook version will be sold on my site. The print book will be sold on all Amazon sites and possibly also through other book vendors. I won’t bore you with all the details, but self-publishing and distributing books worldwide is still incredibly tricky, despite all the technical advances in print-on-demand. But I think I have found a way to make distribution outside Amazon possible, but that is only if the booksellers want to carry my book.

Can I buy the print book directly from you?

No, unfortunately. The books are printed on demand and sent directly from the printing facility to the buyer. I basically have to pay full price to get physical copies myself.

Can I pre-order the book?

I am currently looking into it and might have found a solution. Lots of hoops to navigate before the book will actually be up as a pre-sale on Amazon though, but if I can get it to work I think it could be up in early February. But again, it’s very tricky to get print books as pre-sale when self-publishing on Amazon, even though I’m using their publishing service! As I said there are still lots of room for improvements in this area.

Why not publish through a traditional book publisher?

I have published several (non-sewing) books in the past through a major Swedish publisher. That was great, but it also comes with some big drawbacks. First of all, I want to be able to distribute my content and share it in any way I like, and in this time of so many channels for content sharing, this is incredibly important to me.

Secondly, I enjoy setting my own schedule on when and how to make a book. As I’m working full-time doing other things, I don’t have three consecutive months to set aside just working on a book, which many publishers expect.

Also, let’s be real, I’m no Tilly Walnes of Tilly and The Buttons, i.e. I’m not a sewing household name with a huge following on Instagram. So while my first book Sewing Activewear has done really well for being a self-published book (even making the top-20 on Amazon sewing books best-seller list) I’m not a sew-celebrity. Hence why I have not gotten any offers so far from book publishers.

Plus I think that my focus on teaching sewing techniques rather than doing more sewing books with patterns can be viewed as less commercially viable. Which I 100% disagree with BTW, I think that there is a big gap in the market for modern and thorough sewing books that go beyond teaching beginner techniques, in fact, most of the great “sewing bibles” were published a fairly long time ago. So I think it’s great to have a new crop of sewing book authors teaching more in-depth sewing techniques that have a contemporary feel, and I want to be part of that movement.

So as you can see there are lots of things to navigate when self-publishing print books. But I’m constantly looking into ways to make my books as available as possible. And even though this part of bookmaking is the biggest challenge, it has not put me off making more sewing books. In fact, I already have made an outline for my next sewing book 🙂

Johanna Lundström

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  • Angela January 16, 2019 at 1:01 am

    I LOVE what you write – that you want to focus in-depth on techniques and do not worry about patterns. I honestly am NOT attracted to those beginner books with patterns for the most part, ie – I have never purchased a Tilly book. I can buy patterns fairly cheaply on my own and get just what I want. Often I am not even attracted to those patterns in the books. What I do want is a focus on the things that you focus on, the techniques that I need to work on, and your blog is at the top of my list (and I am a Patreon supporter). I purchased your last book in both formats – in order to both support your work and because I truly like the book! LOL!! I am waiting eagerly for the release of your next book 🙂 I have a coverstitch machine and I could do so much more with it than I do – but my knowledge is still rather vague and needs to be fine-tuned.

    • Johanna January 16, 2019 at 4:05 pm

      Words cannot express what it means for me to get a comment like this. Thank you so much for your incredible support, Angela! I’m deeply moved <3 And it feels very validating to hear that you are of the same mindset, that not everyone will rush out and buy the latest pattern book geared towards beginners, since we all have different needs depending on our preferences and skill levels. And I think it's important to also serve those of us who are further along on the sewing journey, since we still have so much more to learn! Which is also one of the many things I love about sewing

  • Summerflies January 16, 2019 at 10:44 pm

    Joanna I love your work and have your first book and I’ll get the coverstitch one also. I think of ALL the sewers online you have the most professional finishes. I don’t think much of any of those beginner or many of those hyped up books and would never buy one. There is such a need for deeper technique building books so I’m glad you are part of it and so happy to support you. I also like your commitment to how you want to do things balanced with thinking about your book buyers. March…just in time for my birthday 🙂 !!

    • Johanna January 17, 2019 at 3:37 pm

      Thank you so much for your incredibly flattering and encouraging words! This means so much to hear! And your comment confirms my hunch, that there is a substantial group of sewists that are under-served when it comes the current sewing book crop. I think there is a hunger among more experienced sewists to always learn new techniques and improve skills. And I think that is a natural progression once one has mastered the basics and dressmaking is no longer a novelty. Learning is a lifelong quest, regardless of how many years we have been sewing.

  • Kerri January 17, 2019 at 2:49 pm

    I’m the same. No interest in books with patterns in them. I want technique books but publishers seem to have decided the only people interested in sewing are beginners.

    So I am loving people like yourself who self publish. Really looking forward to this book. Have saved some of my Xmas amazon voucher for it.

    I hope the rest of your time on it goes smoothly.

    • Johanna January 17, 2019 at 3:43 pm

      I wonder why publishers have decided to focus so much on this niche? I assume the pool of potential readers is bigger, and it’s probably also more glamorous to market a “Make your own wardrobe”-book than a book on how to master the serger for instance. But all those beginners will move on and crave more in-depth learning, so the market should be there I think! Thank you for the well wishes, I definitely need it, on some days I’m still wondering if I’ll be able to figure out all the minutia that goes into book publishing!

  • Renee January 20, 2019 at 5:29 am

    I’m eagerly anticipating your book. There is such a need for books on specific skills beyond beginner sewing. I really want to use my coverstitch to it’s full potential but resources are limited. Can’t wait!

    • Johanna January 21, 2019 at 10:37 am

      Thank you! Yes that is the reason I felt this book needs to be written, apart from some blog posts and Facebook forums, it’s still hard really hard to find comprehensive information on how to master the coverstitch machine and the manuals are not always very thorough either!

  • Brenda January 21, 2019 at 1:21 am

    I am anxiously awaiting to purchase your book through Amazon! Time is drawing closer! I love the pictures and the details.

    • Johanna January 21, 2019 at 10:34 am

      Thank you! The book will be so rich in photos, which is also what I prefer myself, as I’m a visual learner when it comes to sewing

  • DJ February 8, 2019 at 5:39 pm

    I’m interested in your Coverstitch book. I’m curious what machine is used? I’m guessing Gail Yellen is working with a Babylock? As a BLCS-2 user myself, I’d be particularly interested if this relates primarily to a BLCS? Thanks!

    • Johanna February 8, 2019 at 5:50 pm

      I’m using the Janome Coverstitch in my book, but the book is focused on step-by-step project tutorials, best practices, understanding settings, troubleshooting and universal topics like that. Not how to use the Janome or any other particular brand. Hope that helps!

  • Mo Peach August 7, 2019 at 12:02 pm

    Johanna, I purchased your Coverstitch book earlier this year and it has been very helpful😊 Amazon now has a book with a different cover😕 Is the content the same as the first book??

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