Hello! I’m Johanna Lundström, a Swedish long-time sewist. Making clothes has been an obsession of mine since I was 11 years old and each new project I take on means a new learning opportunity. 

Every week I create videos and blog posts where I share the sewing knowledge that I have acquired over the years, often through a lot of trial and error! I believe in learning from the mistakes and live to tell about it, so that we can all learn from each other.

It's important to lift the veil of the sewing process and show the behind the scenes stuff too – because our sewing life is not always rosy and Instagram pretty – in fact it can be kinda messy too! So when I create sewing content I try to be mindful of not glossing over the bad stuff that also happens! when we are sewing!

I try to engage in some form of physical activity on a pretty much daily basis. I also design and sew much of my own workout wear which prompted me to write the book Sewing Activewear: How to make your own professional-looking athletic wear  (available both as digital and print)


My featured member interview at Burdastyle


My interview on the Love To Sew Podcast


My interview on That Sewing Blab

My biggest motivator to keep creating sewing content is to hear from you! Reading your thoughtful comments and suggestions, getting some fantastic tips, and the best feeling of all, hearing you say that you have found my sewing advice helpful. So let’s keep in touch!

Johanna Lu